WHY YOU NEED US
Your email & SMS channels are the only ones you truly own. We help 7-9 figure ecommerce brands turn them into predictable, high-converting revenue streams.
Acting as a seamless extension of your team, we pair deep expertise in strategy with exceptional execution. Let’s see what we can do for your brand—shall we?
Acting as a seamless extension of your team, we pair deep expertise in strategy with exceptional execution. Let’s see what we can do for your brand—shall we?
brands That
2-5X Their REVENUE
Only working with 7–9 figure eCommerce brands means a laser focus on results—like 2–5X email revenue in just 60 days. Here’s how:
We design, write, and optimize high-converting emails that nurture customers, increase LTV, and drive consistent revenue—without blasting generic campaigns.
SMS
From segmentation to creative, we craft high-impact texts that land at the right time, trigger instant sales, and strengthen customer relationships.
Push Notifications
We build behavior-driven push notification strategies that re-engage customers, recover abandoned carts, and increase retention—without feeling spammy.
Advanced Analytics
We track, test, and refine every campaign using real-time data insights, so you scale smarter, increase conversions, and maximize ROI with every send.
CDP
We unify your customer data—email, SMS, purchase history, and site behavior—so you can send the right message to the right person at the right time.
Transactional Messages
Every touchpoint matters. We transform order updates, confirmations, and receipts into branded, revenue-generating moments that increase repeat purchases.
Case Studies
A little showing off, because these are some great results.
+124% email
CONVERSION RATE LIFT
from welcome flow improvements
70% REDUCTION IN TECH COMPLEXITY
by consolidating 7 platforms into 2
+1500% POST-PURCHASE FLOW conversion BOOST
after optimizing delivery confirmation emails
+720% LIFT IN CAMPAIGN REVENUE
from previous BFCM sale
+143% HOLIDAY
CAMPAIGN SURGE
during first-ever BFCM sale
+79% MoM
REVENUE BOOST
in email & SMS during low season
Testimonials
Bailey Billups
Director of Marketing, IMBODHI
We were incredibly pleased with our experience with Kasey and the entire Luck&Co team. Our brand essentially didn't have an automation strategy in place and she and her team build a solid flow structure for us to swiftly enter our next stage of growth. They were able to beautifully translate our brand vision through their design and content (without a Brand Book!) and we are so excited about the results.
One of the most impressive qualities of the team was their level of organization and communication. They have an incredibly thorough process set in place that makes collaborating extremely easy - which can be difficult with a remote team. Our project lead was prompt to answer all our questions and address any concerns with explanations that were clear and fully explained their methodology and reasons behind every decision.
The entire Luck&Co team is thoughtful, thorough, and each is a master of their craft. I would 100% recommend them to any small business looking to level up their email marketing strategy!
One of the most impressive qualities of the team was their level of organization and communication. They have an incredibly thorough process set in place that makes collaborating extremely easy - which can be difficult with a remote team. Our project lead was prompt to answer all our questions and address any concerns with explanations that were clear and fully explained their methodology and reasons behind every decision.
The entire Luck&Co team is thoughtful, thorough, and each is a master of their craft. I would 100% recommend them to any small business looking to level up their email marketing strategy!
Charles Smith
Head of Ecommerce, Incrediwear
Based on a previous relationship with Kasey and Luck & Co., I made the (prudent!) decision earlier this year to bring her team on to manage our retention marketing program at Incrediwear. Prior to their joining, our email/SMS program was in a healthy place generating 30%+ of our overall Shopify revenue but I knew with Kasey onboard, we could do even better...and we have!
Tremendously.Typically, bringing on new partners is stressful (especially when they're helping manage the most profitable part of your online marketing program) but with Kasey, I literally had no concerns. Her team is a well-oiled machine - they know what questions to ask, when and how to push back, how to communicate and ultimately, how to grow a retention program, quickly, efficiently and sustainably. The only concern potential clients should have with Luck & Co. is how to get them onboarded as quickly as possible. You're leaving retention $$$ on the table until then.
Speaking of which, in the months we've been working together, our retention revenue has been growing steadily to the point that we are now flirting with almost HALF of our online revenue coming from email and SMS.
In a time when acquisition costs are nuts and maximizing existing customer revenue has never been more mission critical, we couldn't be happier with these results and heartily recommend Kasey and Luck & Co. to other ecommerce brands. You'll be in great hands and see meaningful results quickly while working with a competent, proactive and really fun team!
Tremendously.Typically, bringing on new partners is stressful (especially when they're helping manage the most profitable part of your online marketing program) but with Kasey, I literally had no concerns. Her team is a well-oiled machine - they know what questions to ask, when and how to push back, how to communicate and ultimately, how to grow a retention program, quickly, efficiently and sustainably. The only concern potential clients should have with Luck & Co. is how to get them onboarded as quickly as possible. You're leaving retention $$$ on the table until then.
Speaking of which, in the months we've been working together, our retention revenue has been growing steadily to the point that we are now flirting with almost HALF of our online revenue coming from email and SMS.
In a time when acquisition costs are nuts and maximizing existing customer revenue has never been more mission critical, we couldn't be happier with these results and heartily recommend Kasey and Luck & Co. to other ecommerce brands. You'll be in great hands and see meaningful results quickly while working with a competent, proactive and really fun team!
Molly Becker
Water eStore
Working with the Luck & Co team was one of the best agency experiences we’ve had. We’ve worked with a number of external partners over the years, but Kasey and her team truly stood out — they were incredibly self-sufficient, organized, and always brought fresh ideas to the table. Their designs were consistently strong, their analytics were on point, and we never had to worry about anything slipping through the cracks.
After over a year of working together, our email marketing is in a much stronger place — it feels aligned, strategic, and truly reflective of our brand. They helped us build consistency, grow our list, and strengthen our connection with our customers in a way that feels really authentic.
We’d 100% recommend Luck & Co to any ecommerce brand looking for a collaborative partner who just gets it. They’re smart, creative, dependable, and honestly just a joy to work with.
After over a year of working together, our email marketing is in a much stronger place — it feels aligned, strategic, and truly reflective of our brand. They helped us build consistency, grow our list, and strengthen our connection with our customers in a way that feels really authentic.
We’d 100% recommend Luck & Co to any ecommerce brand looking for a collaborative partner who just gets it. They’re smart, creative, dependable, and honestly just a joy to work with.
Brittany Guy
Marketing Director, Moon
Before working with Luck & Co, we were sending sporadic email campaigns and mostly guessing when it came to the contents of the emails, the send times, segmentation, etc. We had an abandoned cart flow that was outdated, unpersonalized, and we weren't sure if it was working. Our team didn't have the capacity to dive too deeply into anything, and we knew there was quite a bit of revenue we were missing out on by not having professionals take over our email campaigns. We talked to several email agencies before finding Luck & Co - who impressed us right off the bat with their understanding of our situation, our company goals, and their established process of working with clients. They were professional yet personal.Kasey and her team know their stuff, yet they are willing to listen and try out creative approaches as well. They take the time to understand our products and customers inside and out, and we sell somewhat technical products so this was essential.
They understood our desire to keep our emails authentic to our brand voice and value-oriented, but still help unconverted customers with their decision. Their design, copywriting, and strategy is all equally strong, and they quickly earned our trust, which is very important when you are having an agency partner speak to your customer base about very technical products.We've seen much higher email revenue than expected since we started working with their team, both with our recovery email flows and our monthly campaigns. Additionally, I thought I'd need to dedicate much more time to guiding the contents of emails, but their team really has learned our voice and goals and saved our marketing team hours and hours of effort. I highly recommend working with Luck & Co - if you are new to email marketing or if you've been trying it and haven't seen it take off yet. They'll get you where you should be!
They understood our desire to keep our emails authentic to our brand voice and value-oriented, but still help unconverted customers with their decision. Their design, copywriting, and strategy is all equally strong, and they quickly earned our trust, which is very important when you are having an agency partner speak to your customer base about very technical products.We've seen much higher email revenue than expected since we started working with their team, both with our recovery email flows and our monthly campaigns. Additionally, I thought I'd need to dedicate much more time to guiding the contents of emails, but their team really has learned our voice and goals and saved our marketing team hours and hours of effort. I highly recommend working with Luck & Co - if you are new to email marketing or if you've been trying it and haven't seen it take off yet. They'll get you where you should be!
Nathalie Butterfield
Founder & CEO, Fluf Bags
We feel so lucky to have found Kasey and the whole team at Luck & Co. If you are reading this - you are lucky too!
When we reached out to Luck & Co. we had virtually no automations set up - except for a couple of basic ones on Shopify. Since these seemed to be working reasonably well for us, we had no idea what we were missing.
Kasey and her team got to know our business and products thoroughly and quickly, and created ten distinct flows for us in a matter of weeks. In no time, our attributed revenue rose by 250%. And the beauty of automations is that they are the gift that keeps on giving! We couldn't be happier with the results. We highly recommend working with Kasey and co.
When we reached out to Luck & Co. we had virtually no automations set up - except for a couple of basic ones on Shopify. Since these seemed to be working reasonably well for us, we had no idea what we were missing.
Kasey and her team got to know our business and products thoroughly and quickly, and created ten distinct flows for us in a matter of weeks. In no time, our attributed revenue rose by 250%. And the beauty of automations is that they are the gift that keeps on giving! We couldn't be happier with the results. We highly recommend working with Kasey and co.
Ivan Rodriguez
Founder & CEO, Katana Kult
Before partnering with Luck & Co, we focused solely on front-end acquisition with 1 abandoned cart flow active and a handful of campaigns sent since the start of the brand. Monthly email revenue grew approximately by 170% in the short 3 months working with the Luck & Co team! Originally, I reached out to Kasey only wanting a one-time setup of 4 automation flows. I was so pleased with everything that by the time they were done with the initial project, I made the no-brainer decision to partner with them for the remainder of the year!
Very pleased overall to say the least. The L&C team is super professional and very reliable. I have always been cost-conscious as a founder. Especially since this was my first time working with a third party but after my pleasant experience, I can’t wait to do it again.
Highly recommend Kasey and the entire L&C team for all your email needs. A+++
Very pleased overall to say the least. The L&C team is super professional and very reliable. I have always been cost-conscious as a founder. Especially since this was my first time working with a third party but after my pleasant experience, I can’t wait to do it again.
Highly recommend Kasey and the entire L&C team for all your email needs. A+++
Nicolas Estrella
Co-Founder & CMO, Waku
Before working with Kasey and her team, we didn't have a real Email Mkt strategy. We were only sending promotions to all our database without any segmentations or strategy, which was hurting the deliverability of our emails, causing the revenue coming from emails to be declining every month.
At first, we had some hesitations weather her team was going to be able to create emails with our brand's look and feel, and also we had our doubts that they were going to bring the revenue we were looking for from our Email Strategy.
But now, I can say we're very happy with the results of L&C! They helped us professionalize our email strategy, and it was always easy to work with them. They are very responsive and always they make a great job with every email campaign they design. The time I have to put now thinking on emails is almost none, they care of it, and I trust they will bring the revenue we're looking for our emails.
100% recommended!
At first, we had some hesitations weather her team was going to be able to create emails with our brand's look and feel, and also we had our doubts that they were going to bring the revenue we were looking for from our Email Strategy.
But now, I can say we're very happy with the results of L&C! They helped us professionalize our email strategy, and it was always easy to work with them. They are very responsive and always they make a great job with every email campaign they design. The time I have to put now thinking on emails is almost none, they care of it, and I trust they will bring the revenue we're looking for our emails.
100% recommended!
Brennan Corbin
CEO, YES Bar
Working with the Luck and Co team has been an absolute pleasure, in particular working with Kasey on a weekly basis. We came into the email marketing sphere very green and knew that we needed to make investment with the growth of D2C during covid. Kasey seamlessly transitioned us to Klaviyo and got 8 flows set up for us right away. They have a system and formula for success and can get you set up quickly and start making money and making an impact with your new and existing subscriber base.The thing I love most about working with their team is that they are always amenable to feedback, while improving and making our email communication feel special and unique.
Over our time working with them, we really saw an improvement in our email campaigns, honing our voice and content; it was a very fun and collaborative process. They are thoughtful and care about the work they do and turn around things quickly, which is great for a small team like us, where things can change daily. There are also bi-weekly check ins to go over your data, where Kasey analyzes and makes suggestions based on your emails and flows metrics. With Luck and Co you get a quantitative and qualitative approach, which is super helpful. We highly recommend working with their team!
Over our time working with them, we really saw an improvement in our email campaigns, honing our voice and content; it was a very fun and collaborative process. They are thoughtful and care about the work they do and turn around things quickly, which is great for a small team like us, where things can change daily. There are also bi-weekly check ins to go over your data, where Kasey analyzes and makes suggestions based on your emails and flows metrics. With Luck and Co you get a quantitative and qualitative approach, which is super helpful. We highly recommend working with their team!
Brad Hilton
President, Edgecomb Potters
A big part of our 230% e-commerce growth is due to Kasey and the Luck & Co team. Our web growth and sales saved our company. With covid, brick and mortar dropped ~50%. However with a lot of hard work we put together a strategy that helped convert our retail customers to online, retain new customers and upsell our pottery.
From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Luck & Co were a vital piece in helping us craft and execute those strategies. We now feel ready for whatever 2021 may bring.
From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Luck & Co were a vital piece in helping us craft and execute those strategies. We now feel ready for whatever 2021 may bring.
Lauren Sagadore
Co-Founder & COO, Subset
As a small, lean start up, we are very cost sensitive. We had been doing email in-house, on a sporadic and infrequent basis. When we migrated from Mailchimp to Klaviyo, we knew we needed more expertise in order leverage Klaviyo effectively. Luck & Co has brought that expertise to the table, and proven to be a great partner. We have been working with Luck & Co for a few months now, and love how turnkey their agency has made email marketing for our team. We also really appreciate how integrated they feel to our team, such as having them directly in our slack channel - their communication is great! They promised significant channel growth, and delivered on it immediately, with our revenue from email growing 5x in the first month and strong performance since. We’ve seen great success with both our flows and campaigns. I wish we had been working with them sooner, and have already recommended them to other small business owners I know.
Bridget Wilcox
Marketing Director, Reuzel
We’re an international brand selling men's haircare care products, with a growing e-commerce presence.
After the first month of working with the Luck & Co team, our revenue from Klaviyo completely skyrocketed.
It went from about 2-3% of our monthly revenue to then 33% of our revenue once Luck & Co. took over.
Our Shopify revenue grew 32% that month as well and I can safely say that was all due to the Luck & Co team. I know that we did not run any sort of additional ad campaigns or promotions that would drive anything to our website.
Now, after about 4 months of working together, 50% of our revenue comes from email, and all work is completely done by the Luck & Co team - we just review the calendar and emails (which most of the time is as easy as responding to an email with “yes, go ahead!”)
Knowing that our emails are being taken care of was such a huge responsibility taken off of our marketing team’s plate. I know we felt so much better knowing that the emails were being sent to the appropriate portion of our list and that every email had our brand’s authentic voice and point of view.
We know that our company has found the right fit when it comes to their team and we love seeing previews and ideas for more email campaigns. We’re planning on investing the extra money that we have been making from the emails back into our business.
I would absolutely recommend Luck & Co. to any ecommerce brand that needs help with email marketing. We were completely lost and didn’t know how to approach emailing customers at all. Kasey and her team were very patient and willing to explain what they were doing and the reasoning behind it and they really taught us the whole way. They send preview emails where they can tweak and change anything that you need and they are very receptive to changes and feedback. They respond to emails very quickly and they always schedule additional calls and meetings when needed.
Another aspect that I found very helpful was that they worked with our other 3rd party team, Wishpond, and helped us streamline those ads and landing pages to make sure that messaging was consistent across the board. They also gave a lot of their own ideas for campaigns or things that we could create on the website that would help drive sales or increase our customer list.
Overall, we have had a really amazing experience and I think it is one of the best investments we have made into the e-commerce portion of our business.
After the first month of working with the Luck & Co team, our revenue from Klaviyo completely skyrocketed.
It went from about 2-3% of our monthly revenue to then 33% of our revenue once Luck & Co. took over.
Our Shopify revenue grew 32% that month as well and I can safely say that was all due to the Luck & Co team. I know that we did not run any sort of additional ad campaigns or promotions that would drive anything to our website.
Now, after about 4 months of working together, 50% of our revenue comes from email, and all work is completely done by the Luck & Co team - we just review the calendar and emails (which most of the time is as easy as responding to an email with “yes, go ahead!”)
Knowing that our emails are being taken care of was such a huge responsibility taken off of our marketing team’s plate. I know we felt so much better knowing that the emails were being sent to the appropriate portion of our list and that every email had our brand’s authentic voice and point of view.
We know that our company has found the right fit when it comes to their team and we love seeing previews and ideas for more email campaigns. We’re planning on investing the extra money that we have been making from the emails back into our business.
I would absolutely recommend Luck & Co. to any ecommerce brand that needs help with email marketing. We were completely lost and didn’t know how to approach emailing customers at all. Kasey and her team were very patient and willing to explain what they were doing and the reasoning behind it and they really taught us the whole way. They send preview emails where they can tweak and change anything that you need and they are very receptive to changes and feedback. They respond to emails very quickly and they always schedule additional calls and meetings when needed.
Another aspect that I found very helpful was that they worked with our other 3rd party team, Wishpond, and helped us streamline those ads and landing pages to make sure that messaging was consistent across the board. They also gave a lot of their own ideas for campaigns or things that we could create on the website that would help drive sales or increase our customer list.
Overall, we have had a really amazing experience and I think it is one of the best investments we have made into the e-commerce portion of our business.
Yara Kamal
Founder & CEO, Scoria
Working with Luck & Co has been great for the growth of my company. The team understands how to convert customers to open emails/ purchase/ and continue to connect and relate with the brand.
Overall, Luck&Co is a great team to work with and are very reliable, available and easy to communicate with. I would recommend them for anyone who wants to connect more strongly to their customers & increase revenue from this channel.
Overall, Luck&Co is a great team to work with and are very reliable, available and easy to communicate with. I would recommend them for anyone who wants to connect more strongly to their customers & increase revenue from this channel.
Jeff Lang
Marketing Director, Oru Kayak
As an email marketing agency, Luck & Co has the rare ability to manage and scale a seemingly unlimited number of urgent projects simultaneously. We began working with Kasey just weeks ahead of our company's [Oru Kayak] busiest season and at the time we had almost nothing in terms of regular email campaigns or automated marketing flows. Looking back, it’s shocking to think about how much money we were likely leaving on the table.
In 4 short weeks, Luck & Co increased the performance of our automated marketing campaigns by more than 400%. Some of this can be attributed to seasonality, but even when compared to the same period in 2019, the improvement is staggering. The best part is, this is only the beginning. Kasey is constantly coming up with new ideas and ways we can leverage email to increase revenue.
Considering the confusion and uncertainty that COVID-19 has brought upon our traditional retail partners, eCommerce and direct to consumer marketing has become more important to our business than ever. Kasey is dependable, organized and I can’t recommend her enough for any organization looking to supercharge their email marketing program.
In 4 short weeks, Luck & Co increased the performance of our automated marketing campaigns by more than 400%. Some of this can be attributed to seasonality, but even when compared to the same period in 2019, the improvement is staggering. The best part is, this is only the beginning. Kasey is constantly coming up with new ideas and ways we can leverage email to increase revenue.
Considering the confusion and uncertainty that COVID-19 has brought upon our traditional retail partners, eCommerce and direct to consumer marketing has become more important to our business than ever. Kasey is dependable, organized and I can’t recommend her enough for any organization looking to supercharge their email marketing program.
Why Luck & Co?
Laser focus
We ONLY work with ecommerce and ONLY do email & sms. That laser focus? It drives outstanding results.
Custom approach
Proven frameworks that yield results every time. How? We adjust them to YOUR brand and YOUR customers.
In it with you
It sounds simple, but it's not. Our Account Managers actually care about your success as much as you do.
24/5 support
Help is always just a Slack message away. Because being there for you is what makes us different.
45%
15%
+35%
45%
Klaviyo attribution
popup submit rate
Klaviyo revenue lift
Klaviyo attribution
Hey there, I'm Kasey Luck, the founder of Luck & Co.
I've been doing email in all shapes & forms for 12 years. In 2019, I saw the kind of impact my emails had on ecommerce businesses (both in magnitude and speed), and decided to focus exclusively on ecommerce. Thus, Luck & Co was born.
Today, our growing team is helping a select number of clients absolutely kill it at owned marketing (email, SMS, & loyalty programs). Want to learn how? Book a call & let's chat.
Today, our growing team is helping a select number of clients absolutely kill it at owned marketing (email, SMS, & loyalty programs). Want to learn how? Book a call & let's chat.
