As an email marketing agency, Luck & Co has the rare ability to manage and scale a seemingly unlimited number of urgent projects simultaneously. We began working with Kasey just weeks ahead of our company's [Oru Kayak] busiest season and at the time we had almost nothing in terms of regular email campaigns or automated marketing flows. Looking back, it's shocking to think about how much money we were likely leaving on the table.
In 4 short weeks, Luck & Co increased the performance of our automated marketing campaigns by more than 400%. Some of this can be attributed to seasonality, but even when compared to the same period in 2019, the improvement is staggering. The best part is, this is only the beginning. Kasey is constantly coming up with new ideas and ways we can leverage email to increase revenue.
Considering the confusion and uncertainty that COVID-19 has brought upon our traditional retail partners, eCommerce and direct to consumer marketing has become more important to our business than ever. Kasey is dependable, organized and I can't recommend her enough for any organization looking to supercharge their email marketing program.