“I've had the privilege of working alongside Kasey on several projects and benefiting from her mentorship for years. Her depth of knowledge in marketing, especially in e-commerce and email/SMS marketing, has been nothing short of transformative for my professional growth. Kasey has a great ability to distill complex, ever-evolving marketing trends into actionable strategies, making her insights accessible and impactful. She not only has answers to every question but also delivers them with a perspective that only years of hands-on experience can provide. Her expertise is indispensable, and anyone who has the opportunity to learn from Kasey will find themselves equipped with a comprehensive, strategic skill set that is both relevant and ahead of the curve.”

Autumn Knudson
Founder @ Emails for Everyone

But right now?

Right now you’re feeling defeated, with no idea where to go from here or even where to start.

  • You're stuck without a clear career path.
  • Your tried tapping into your network with zero luck.
  • You've spent SO much money on resources without any return.
  • You tried free strategies from Facebook groups, blogs, and YouTube.

You just want to become an expert in something that excites you and pays well.

You’ve got potential, but the results aren’t there.

And that’s frustrating. But you can DO something about it.

All you’re really missing is the right person to teach you the right information—and show you the right way.

“First, Kasey does a very careful job of hiring incredible people who aren't just passionate and exceptional at what they do, but they're great communicators and collaborators. The entire team can count on one another to get things done. Second, there are so many ways that you can learn new skills here, whether it be soft skills or hard skills. Kasey regularly asks if there's something missing in your career that she can help with--and always delivers. Third, we're fast-paced here, but not in a scary, disorganized, "rush-it-out-the-door" type of way. We get things done fast because we have proven processes that help us deliver things fast. And if any processes ever stop being effective, we suggest better ways to get things done. And finally, Kasey is really selective about the brands we work with. Not everyone is a fit and that's okay. She wants the best for the team, and the best for her clients and leads.”


Veronika Kabarguina

Sr. Copywriter at Luck & Co

“When I joined Kasey’s team, I was a marketing generalist with a passion for email marketing. I had some experience in ecommerce, but not too much. The basics were there, but I needed someone experienced to help me focus on what truly matters.
Her mentorship has been game-changing. Kasey is the agency's pillar of knowledge and has a real passion for teaching. She has an incredible talent for simplifying complicated strategies, providing clear feedback, and giving concrete examples. It’s so refreshing.
On top of that, the entire Luck & Co team is supportive, kind, fun, and extremely talented. It’s the workspace anyone could dream of. Everyone—and I mean everyone—gives 100% because they WANT to. They love what they do. When was the last time you felt that everyone liked their job? For me it's here. That is why the outcome is so good, and brands love working with Luck & Co.”


Natasa Jovanoska

Strategist at Luck & Co

No More Playing the Comparison Game

What if you could stop feeling annoyed that other marketers are steadily climbing in their careers, getting results, and kicking butt because they have ‘secret’ training you don't?

You could actually get access to the EXACT SAME top-tier knowledge used by some of the biggest names in ecommerce...

This is a dedicated email + sms strategy training taught by someone who's an email educator, has been in the weeds for years as an email strategist, and now leads a whole team of them every day.

An educator with over 10+ years of experience under her belt and a fast-growing marketing agency (Klaviyo Elite-tier Partner 💪).

Kasey Luck is the CEO of Luck & Co

She runs an email and sms marketing agency focused on helping 8 and 9-figure ecommerce stores 2X their email revenue in just 60 days.

Her and her 15+ person team have helped brands like Andie Swim, Incrediwear, Reuzel and dozens more earn millions of dollars in revenue—just with the power of great email & SMS strategy (and top-notch execution).

Plus, Kasey's been a featured speaker, instructor and author at Klaviyo, CXL Institute, GrowthHackers, and The Huffington Post. And, her YouTube channel, where she shares insights into email marketing strategy, boasts over 13K subscribers.

Her ability to grow revenue from email alone is so great, brands come back again and again… and again.

So when Kasey teaches, it’s smart to pay attention.

Kasey Luck is the CEO of Luck & Co

She runs an email and sms marketing agency focused on helping 8 and 9-figure ecommerce stores 2X their email revenue in just 60 days.

Her and her 15+ person team have helped brands like Andie Swim, Incrediwear, Reuzel and dozens more earn millions of dollars in revenue—just with the power of great email & SMS strategy (and top-notch execution).

Plus, Kasey's been a featured speaker, instructor and author at Klaviyo, CXL Institute, GrowthHackers, and The Huffington Post. And, her YouTube channel, where she shares insights into email marketing strategy, boasts over 13K subscribers.

Her ability to grow revenue from email alone is so great, brands come back again and again… and again.

So when Kasey teaches, it’s smart to pay attention.

3 Intense Months is

ALL You Need

Get access to the training, tools, experience, and systems you need to gain the competitive edge to bridge your skill gap and find the career direction you’re missing.

APPLY NOW

Not Just Another Marketer Selling a Course

Look, I know this is probably not the first (or last) course you’ve taken. You’re a marketer, you know what the goal of this sales page really is.

What you might not know is why I’m launching this course.

The truth is finding REALLY good email Strategists is hard because most lack the practical knowledge to hit the ground running.

My agency is already at FULL capacity and I’m turning down brands because I can’t find the top-tier Email Strategists I need to take Luck & Co to the next level. So instead of going to the mountain, I’m bringing the mountain to me…

How? By educating professionals like you and HIRING them after they graduate.

BUT make no mistake. This is going to be intense.

So I need you to COMMIT.

I’m going to share EVERYTHING that makes our Strategists at Luck & Co some of the best in the industry.

I’ll make you do the work(shops), give you an everything-you-need-to-know playbook, personally review your work, then hire you (if you’re at the top of the class) upon graduation.

Get access to the training, tools, experience, and systems you need to gain the competitive edge to bridge your skill gap and find the career direction you’re missing.

APPLY NOW

Not Just Another Marketer Selling a Course

Look, I know this is probably not the first (or last) course you’ve taken. You’re a marketer, you know what the goal of this sales page really is.

What you might not know is why I’m launching this course.

The truth is finding REALLY good email Strategists is hard because most lack the practical knowledge to hit the ground running.

My agency is already at FULL capacity and I’m turning down brands because I can’t find the top-tier Email Strategists I need to take Luck & Co to the next level. So instead of going to the mountain, I’m bringing the mountain to me…

How? By educating professionals like you and HIRING them after they graduate.

BUT make no mistake. This is going to be intense.

So I need you to COMMIT.

I’m going to share EVERYTHING that makes our Strategists at Luck & Co some of the best in the industry.

I’ll make you do the work(shops), give you an everything-you-need-to-know playbook, personally review your work, then hire you (if you’re at the top of the class) upon graduation.

Great question, even greater numbers to explain why:

Global Ecomm sales are expected to reach $7.4 trillion by 2025—a massive opportunity for businesses and professionals (you!!) working in the industry. (Source: Statista)

Paid marketing is becoming increasingly harder and more expensive, so more brands are choosing to focus on their owned channels: email and SMS!

52% of online consumers worldwide said they order from both local and international websites which means eComm marketers are needed ALL OVER THE WORLD. (Source: Forbes)

Introducing:

The Ecommerce Email Strategy School

12 weeks

12 marketers

1 outcome

The Ecomm Email Strategy School is a 12 week LIVE mentoring course for a select group of 12 marketers who are serious about putting in the work to level up their email skills.

BUT

The doors aren’t open to just anyone: an application is required to qualify. You need to be sure you’re ready to become an email strategy authority clients turn to as THE source of truth. 

Because this is not a self-paced course.

You can’t watch one lesson, leave it, then come back weeks (or months) later.

This is a LIVE workshop-based mentorship where you’ll be learning from one of the leading names in ecommerce email strategy.

All complete with:

  • LIVE AMA sessions
  • Real brand assignments
  • Masterclass sessions
  • So much more!

The outcome?

Strategize and execute ecomm email campaigns and flows that bring in monthly numbers like ↓

“If you’re an e-commerce marketer looking to uplevel your email marketing game, Kasey is your person. Her approach is deeply pragmatic and effective and has been tested and proven across dozens of e-commerce companies. I would highly recommend.”


John Tedesco

Ex-CEO @ Drip

“Kasey knows her stuff about email. If you’ve watched her channnel, seen her posts, or met her in person, there’s no question how much knowledge she has in getting results.”


Mike Nelson

Co-Founder @ Really Good Emails

So, What's In This School's Curriclum?

Lesson 1: The Pillars of an Ecommerce Email Program

Learn how to see the big-picture thinking needed to really understand email & SMS as marketing channels. This is where, before jumping into the nitty-gritty, you’ll learn how to speak the same language ecomm CEOs, VPs of Ecommerce, and Heads of Retention speak. That means KPIs they care about, keywords you NEED to understand, and more!

Assignments in this lesson:

#1: Pick an ecomm brand and take apart its owned channels

#2: Receive a Klaviyo dashboard from Kasey to analyze & audit

#3: Explain the provided DTC metrics in your own words

Lesson 2: Mastering Signup Forms for List Growth

Learn how (and what) makes a GREAT popup. One that can grow a brand list 3 times FASTER than competitors AND doesn’t annoy visitors. In this workshop I’ll teach you:

  • Proven popup designs that boost sign-ups and conversion, including examples from top-performing ecommerce brands.
  • Learn display behavior and other backend settings (Kasey’s little secrets!) for big success.
  • What elements to A/B test (like form length, fields, and CTAs), and how to analyze results for continuous improvement.
  • A rundown of the must-have tech and tools for building high-converting forms and tips on seamless integration with your email platforms.

Assignments in this lesson:

#1: Create a popup strategy for your ecomm brand (incl.: email, SMS, zero-party data questions).

#2: Receive a Klaviyo popup performance report from Kasey to analyze & audit

#3: Critique and provide feedback for popup design & copy

Lesson 3: Everything that Can be Automated, Should be Automated

(Building Effective Flows)

Go through the essential steps to create impactful email flows that guide customers and drive conversions—all while fine-tuning performance for lasting results. In this workshop I’ll teach you:

  • Ways to use a flow master to map out key flows, focusing on both the big picture and individual steps.
  • Strategies for implementing secondary flows like shipping updates, loyalty loops, and rewards to enhance customer experience.
  • How to understand the best way to measure and refine your flows for better results over time.

Assignments in this lesson (3 weeks):

#1: Create strategies for the following flows for your ecomm brand:

- Welcome

- Abandoned Checkout

- Browse Abandonment

- Post-Purchase

- Winback

- Sunset

#2: Receive real flows performance reports to analyze:

- Welcome

- Abandoned Checkout

- Browse Abandonment

- Post-Purchase

- Winback

- Sunset

#3: Critique and provide feedback for a real brand's flows:

- Welcome

- Abandoned Checkout

- Browse Abandonment

- Post-Purchase

- Winback

- Sunset

Lesson 4: Killer Campaigns: Calendar Planning, Segmentation, and Content

Develop a strategy for staying top-of-mind with any audience through well-planned email & SMS campaigns and effective segmentation. In this workshop I’ll teach you:

  • Strategies for creating a campaign calendar that aligns email sends with product launches, promotions, and seasonal content to maintain consistent engagement.
  • The best ways to segment an audience for maximum impact by targeting different groups with personalized messaging.
  • Steps to map out content that keeps your campaigns fresh and relevant, driving engagement throughout the year.
  • How to evaluate campaign performance and make data-driven adjustments for continuous improvement.

Assignments in this lesson

#1: Create a campaign calendar for your brand

#2: Receive one month's Klaviyo campaign data to analyze & audit

#3: Provide feedback for 3 email campaigns & 3 SMS campaigns

Lesson 5: Unlocking the Power of Reporting

Learn how to leverage reporting to refine your email strategy, using key metrics and insights to drive growth and improve performance. In this workshop I’ll teach you:

  • What to look for in key metrics that matter most for email campaigns, from conversion rates to lifetime value.
  • Ways to create tailored reports that align with your brand’s goals and highlight areas for improvement.
  • How to leverage data to spot trends, uncover opportunities, and optimize your strategy.
  • Which reporting tools can streamline the process, making it easier to focus on growth.

Assignments in this lesson

#1: Review Kasey's reporting styles, including spreadsheets and in-depth analysis

#2: Write an in-depth analysis report based on a real brand's performance dashboard

#3: Refine your report analysis based on Kasey's feedback (there likely will be a lot)

Lesson 6: Efficient Project Management for Ecommerce Email Marketing

Every great Strategist needs a great Project Manager to be successful. Learn how to be one yourself, or what to look for in one. In this workshop I’ll teach you:

  • What it takes to plan and prioritize, building a roadmap for your email campaigns with clear goals, deadlines, and task priorities.
  • Our exact tools, setups, and rules for organization that keep 20 brands flowing seamlessly at the same time.
  • Ways to break down complex projects into manageable steps, using the right tools to keep everything on track.
  • How to enhance communication with your team and stakeholders, ensuring alignment and focus throughout the project.
  • Tips for monitoring progress, tackling roadblocks, and refining your plans to meet deadlines and deliver successful outcomes.

Assignments in this lesson

#1: Set up your own ClickUp workspace

#2: QA (quality assurance) 3 real emails in Klaviyo (using a checklist provided by Kasey)

#3: Create the email production process steps from scratch in a CU task

Lesson 7: Integrating Email with Other Marketing Channels

Explore how to create a seamless strategy that connects email with other key marketing channels, amplifying your message and reaching any audience wherever they are. In this workshop I’ll teach you:

  • Ways to create cross-channel campaigns by aligning your email efforts with social media, SMS, and paid ads to build a cohesive brand experience.
  • Methods for building channel cohesion by using each channel’s strengths to support your overall marketing goals, from building awareness to driving conversions.
  • How to leverage customer data across platforms for more personalized and effective communication.
  • Techniques to measure your impact, analyzing the combined results of email and other channels, and using those insights to refine your strategy for maximum reach and engagement.

Assignments in this lesson

#1: Articulate your position on SMS as a marketing channel based on assignments so far

#2: Create strategy for your brand's SMS Welcome flow

#3: Audit your brand's funnel from ads to Welcome flow to Abandoned Checkout flow

Lesson 8: Crafting Copy That Converts

As a Strategist, you need to know what copy works and what doesn’t, and why. Master the art of writing persuasive copy for email that captures attention, engages readers, and drives action. In this workshop I’ll teach you:

  • What to look for in email copy, from subject lines and CTAs to hooks and storytelling.
  • Ways to maintain a consistent brand voice while adapting messaging to different audiences and channels.
  • Proven strategies for copywriting, like using urgency, storytelling, and social proof to encourage clicks and conversions.
  • The importance of A/B testing and how to refine your copy based on performance metrics.

Assignments in this lesson

#1: Subject Line Makeover: pick apart the subject lines & preview texts of 25 emails in your promotions tab

#2: Strategize 3 messaging-related A/B tests for your brand

#3: Critique and provide feedback on copy for 1 flow and 1 campaign

Lesson 9: Crafting Impactful Email Designs

As a Strategist, you’ll need to be able to make quick calls on what design works and what doesn’t (without being a designer yourself), and work with email designers to perfect every email. In this workshop I’ll teach you:

  • How to train great designers to become email designers.
  • Ways to create visual hierarchy through layout, typography, and imagery that guide readers through your message seamlessly.
  • Techniques for optimizing for mobile, ensuring your designs are responsive and provide a great experience on any device.
  • Methods to maintain brand consistency, keeping a unified visual style across all emails to strengthen brand recognition.
  • Approaches to evaluating design performance, implementing changes that enhance engagement and conversions.

Assignments in this lesson

#1: QA 3 real emails (in Klaviyo) from a design perspective

#2: Strategize 3 content-related A/B tests for your brand

#3: Critique and provide feedback on design for 1 flow and 1 campaign

APPLY NOW

“I’ve been with Luck & Co for over four years now, and I still work with the same amazing team I started with. This speaks volumes about the workplace environment here.
It’s been a pleasure to witness our growth and continuous drive to innovate over the years. I love that we never settle for mediocre, always striving to deliver top-tier work to our clients.”


Nikola M.

Sr. Strategist at Luck & Co

Lauren Sagadore

“Kasey promised significant channel growth and delivered on it immediately. Our revenue from email grew 5x in the first month and has performed strongly since. We’ve seen great success with both our flows and campaigns. I wish we had been working with them sooner and have already recommended them to other business owners I know.”

Lauren Sagadore

Co-Founder + COO @ Subset

Brad Hilton

“A big part of our 230% e-commerce growth is due to Kasey and the Luck & Co team. Our web growth and sales saved our company. From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Kasey was a vital piece in helping us craft and execute those strategies.”

Brad Hilton

President, Edgecomb Potters

But Also…

BONUS! BFCM Strategy Deep Dive

Black Friday and Cyber Monday are the Super Bowl of ecommerce, so we’re dedicating a bonus module to mastering BFCM strategy.

This module includes a LIVE strategy session where we’ll dive into how to build winning BFCM campaigns. From timing your sends and crafting irresistible offers to cutting through the inbox noise—we’ll break down every step together so you’re fully prepared for the biggest sales of the year.

Weekly LIVE AMA Sessions

Your chance to dive deeper! In addition to the live lessons, join our weekly LIVE AMA sessions with Kasey or one of her hand-picked expert guests. These are pros who have mastered their craft—you’ll get insider tips, advanced strategies, and behind-the-scenes insights you won’t find anywhere else. Show up with your questions and get answers in real-time.

BONUS! 'Service Packages That Sell' Masterclass

Get exclusive access to a pre-recorded masterclass with Kasey, where she reveals how to create irresistible service packages—from basic email setups to advanced strategies. Watch as she guides you step-by-step through building tailored packages, crafting compelling proposals, and packaging deliverables that clients love. Plus, you’ll receive X templates to streamline your process, making it easy to adapt your services to any client’s needs.

Slack Community Access

Get 2 WEEKLY OFFICE HOURS with Kasey in our exclusive Slack community—your chance to ask questions, get peer-to-peer feedback, and dive deeper into email strategy. AND you’ll also have direct access to seasoned email Strategists from Kasey’s agency. Pros with years of hands-on experience and available to answer questions and share insights. Plus, connect with fellow Email Marketers so you can strategize, swap ideas, and support each other.

“Kasey is one of the most thoughtful email marketing leaders I've ever had the pleasure of working with. A few things that really stood out to me when I hired Luck & Co to build out our email automations:

  • She's very strategic about pulling the right levers to drive revenue — there is absolutely no fluff in anything Kasey recommends doing. Everything is backed by either experience or verifiable data, and she actually understands that just because something is a "best practice" doesn't mean it works for every situation. I appreciate that level of understanding.
  • She's incredibly organized. There was visibility on what we were working on, when it needed to be done, and what the blockers were (if any). This helped accelerate how much we were able to accomplish in just our first month.
  • Kasey is an amazing communicator. This can't be over-stated — it's very difficult for an agency to feel like it's a part of the team sometimes. Kasey succeeded in not just absorbing our brand, but also bringing new, relevant ideas to the table for us to test. In a world of agencies who apply templated strategies across all their clients, Kasey truly felt like a part of the team.


If you don't know the first thing about email marketing and need a partner to help you soar, reach out to Luck & Co.”

Stephanie Jiang
Director of Growth Strategy @ Darkroom

So, Let’s Recap The BIGGEST Things You Get When You Join The Ecomm Email Strategy School

Knowledge:


12 weeks of intense, small-group, live training with Kasey

Experience:


36 assignments based on real-life examples from Kasey's agency and real brands

Personal Feedback:


36 assignments personally reviewed by Kasey (written or Loom video feedback)

Job Offer:


If you're top of class, get a job offer upon graduation

Resources:


15+ hours of live training (recorded, so you can revisit)

Community:


A Slack channel with direct access to Kasey and your peers

Are You School Material?

When we say we ONLY want professionals who are ready to put in the work, we mean it.

The Ecomm Email Strategy School is NOT for everyone. 

You need to be prepared for an intense 3 months of learning, making mistakes, getting back up, and trying again. If you’re searching for a self-paced or quick and easy training this is not for you. 

It’s also why before you can officially sign up for the program you’ll need to submit an application. 

What do we need from you?

  • Tell us about yourself: A quick intro sharing your personal values, your work background, and anything else you’d like Kasey to know.
  • Share your marketing experience: Answer a few questions about your previous roles, what you’re great at, what you’re not so great at, and pass along your resume/CV/LinkedIn.
  • Why this program? Let us know why you're interested in joining, why we should choose you—this is where your marketing chops (nothing like selling yourself) can really shine!

If you’re absolutely sure you’re ready for this, click below to submit your application. Applications close Sunday, November 24th at midnight and classes start January 13th.

APPLY NOW

Are You School Material?

When we say we ONLY want professionals who are ready to put in the work, we mean it.

The Ecomm Email Strategy School is NOT for everyone. 

You need to be prepared for an intense 3 months of learning, making mistakes, getting back up, and trying again. If you’re searching for a self-paced or quick and easy training this is not for you. 

It’s also why before you can officially sign up for the program you’ll need to submit an application. 

What do we need from you?

  • Tell us about yourself: A quick intro sharing your personal values, your work background, and anything else you’d like Kasey to know.
  • Share your marketing experience: Answer a few questions about your previous roles, what you’re great at, what you’re not so great at, and pass along your resume/CV/LinkedIn.
  • Why this program? Let us know why you're interested in joining, why we should choose you—this is where your marketing chops (nothing like selling yourself) can really shine!

If you’re absolutely sure you’re ready for this, click below to submit your application. Applications close Sunday, November 24th at midnight and classes start January 13th.

APPLY NOW

The Ecomm Email Strategy School

is For You If…

You already have a foundation in marketing (this is a must! If you've never worked in marketing, this is NOT a good fit), and you:

  • Want Real-World Experience
    Forget theory. This course is all about hands-on learning. You’ll work on actual eCommerce brands and get personalized feedback from me. No more guessing what works – you’ll finally know.
  • Are Tired of Low Conversion Rates
    You’ve tried it all – free, paid, guessing. But your email campaigns still aren’t converting. This School will teach you proven strategies and show you real analytics and reports that drive real results.
  • Need Practical Skills, Not Just Knowledge
    This isn’t just another course. It’s an immersive experience designed to give you practical, actionable skills you can use immediately. You’ll learn to strategize and execute email campaigns that bring in serious numbers.
  • Are Ready for a Career Upgrade
    This School will prepare you for high-stakes campaigns to make you a standout candidate for any agency or brand. And, you might even end the course with a full-time job lined up for you.
  • Value Learning from the Best
    I’ll be teaching every session myself, sharing my 10+ years of experience and the secrets that have helped me build a successful agency. You’ll get direct access to my insights and feedback.

So, if you’re ready to specialize, upskill, and gain the competitive edge you’ve been craving to stand out from the rest this is THE program for you.

Ready to dive in?

Apply now and let’s see if you have what it takes.

APPLY NOW

The Ecomm Email Strategy School

is For You If…

You already have a foundation in marketing (this is a must! If you've never worked in marketing, this is NOT a good fit), and you:

  • Want Real-World Experience
    Forget theory. This course is all about hands-on learning. You’ll work on actual eCommerce brands and get personalized feedback from me. No more guessing what works – you’ll finally know.
  • Are Tired of Low Conversion Rates
    You’ve tried it all – free, paid, guessing. But your email campaigns still aren’t converting. This School will teach you proven strategies and show you real analytics and reports that drive real results.
  • Need Practical Skills, Not Just Knowledge
    This isn’t just another course. It’s an immersive experience designed to give you practical, actionable skills you can use immediately. You’ll learn to strategize and execute email campaigns that bring in serious numbers.
  • Are Ready for a Career Upgrade
    This School will prepare you for high-stakes campaigns to make you a standout candidate for any agency or brand. And, you might even end the course with a full-time job lined up for you.
  • Value Learning from the Best
    I’ll be teaching every session myself, sharing my 10+ years of experience and the secrets that have helped me build a successful agency. You’ll get direct access to my insights and feedback.

So, if you’re ready to specialize, upskill, and gain the competitive edge you’ve been craving to stand out from the rest this is THE program for you.

Ready to dive in?

Apply now and let’s see if you have what it takes.

APPLY NOW

Applications Close
Sunday, November 24th
at midnight!

-
Days
-
Hours
-
Minutes
-
Seconds

Here’s what you need to know about applications

  • Applications are reviewed on a WEEKLY basis.
  • Spots are given on a first come, first serve basis.
  • Spots are capped at 12 MAX.

So, in this case, slow and steady won’t win the race to top 1% Email Strategist. If you wait to apply, someone else might have already taken your spot.

Once you’re in, you have two easy payment options to choose from

Pay in Full

$3,500 USD

Just one easy payment for full access
PLUS get 1 x 30-minute 1:1
coaching call with Kasey

APPLY NOW

Payment Plan

Installments as low as

$599 USD

(6 payments)

Options to pay in 3 or 6 installments

APPLY NOW

**Scholarships for select countries available**

If you feel this is THE program for you but are in a tough financial position at the moment, we have 2 scholarships available that would cover 50% of the cost (the rest can be paid in 3 or 6 installments). If you'd like to apply for a scholarship, please fill out the School application form, including the second section.

Classes start January 13th

Psst! Download the eCommerce Email Strategy School curriculum to see all the things you’ll learn in one convenient PDF.

"We feel so lucky to have found Kasey and the whole team at Luck & Co. If you are reading this - you are lucky too! Kasey and her team got to know our business and products thoroughly and quickly, and created ten distinct flows for us in a matter of weeks. In no time, our attributed revenue rose by 250%."

Nathalie Butterfield

Founder & CEO @ Fluf

“Typically, bringing on new partners is stressful, but with Kasey, I literally had no concerns. Her team is a well-oiled machine - they know what questions to ask, when and how to push back, how to communicate and ultimately, how to grow a retention program, quickly, efficiently and sustainably.
In the months we've been working together, our retention revenue has been growing steadily to the point that we are now flirting with almost HALF of our online revenue coming from email and SMS.🤯”

Charles Smith

Head of Ecommerce @ Incrediwear

Brittany Guy

“We've seen much higher email revenue than expected since we started working with Kasey’s team, both with our recovery email flows and our monthly campaigns. I thought I'd need to dedicate much more time to guiding the contents of emails, but Luck & Co team really has learned our voice and goals and saved our marketing team hours and hours of effort. I highly recommend working with Kasey - she’ll get you where you should be!”

Brittany Guy

Marketing Operations @ Moon

If You Scrolled This Far, Here Are Some Qs You Might Still Have

  • When do classes start?
    Our first cohort’s kickoff call starts January 13th, 2024!
  • Will this work for me if I’m new to marketing?
    This School is geared towards those who already have a marketing foundation. If you’re a marketing generalist (or a junior email marketer) looking to specialize and upskill, THIS is how you’ll learn the advanced strategies and practical experience you need to rock eCommerce email marketing.
    But if you’ve never worked in marketing before, resources like YouTube or free online classes would be a better place to start. Once you have a base, come back and apply!
  • I’ve never done email strategy before, will this help?
    Absolutely! If you have some marketing chops but haven’t dived deep into email strategy, this course is for you. We won’t cover the basics (like open rates, CTR, or A/B testing), but we’ll jump right into advanced email and SMS strategies to help you become a pro.
  • How is this School different from other courses out there?
    This isn’t your typical online course — it’s a full-on, immersive experience. You’ll work on real projects, get personalized feedback, and learn directly from real subject matter experts. It’s all about giving you practical skills you can use immediately in the real world.

Ready to dive in?

Apply now and let’s see if you have what it takes.

APPLY NOW

If You Scrolled This Far, Here Are Some Qs You Might Still Have

  • When do classes start?
    Our first cohort’s kickoff call starts January 13th, 2024!
  • Will this work for me if I’m new to marketing?
    This School is geared towards those who already have a marketing foundation. If you’re a marketing generalist (or a junior email marketer) looking to specialize and upskill, THIS is how you’ll learn the advanced strategies and practical experience you need to rock eCommerce email marketing.
    But if you’ve never worked in marketing before, resources like YouTube or free online classes would be a better place to start. Once you have a base, come back and apply!
  • I’ve never done email strategy before, will this help?
    Absolutely! If you have some marketing chops but haven’t dived deep into email strategy, this course is for you. We won’t cover the basics (like open rates, CTR, or A/B testing), but we’ll jump right into advanced email and SMS strategies to help you become a pro.
  • How is this School different from other courses out there?
    This isn’t your typical online course — it’s a full-on, immersive experience. You’ll work on real projects, get personalized feedback, and learn directly from real subject matter experts. It’s all about giving you practical skills you can use immediately in the real world.

Ready to dive in?

Apply now and let’s see if you have what it takes.

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Why is THIS School The Best Option Out There?

Valid question!

  • Other courses are not designed to find and hire team members. My main incentive here is to find/create killer Strategists for my agency, so you know I’ll be giving it (YOU) 200%
  • Other courses feed you pre-recorded lessons you have to find the time to watch. This one is LIVE.
  • Other courses don’t include hands-on, ready access to the course creator. This one DOES!
  • Other courses focus on general marketing principles. This one is exclusively focused on email strategy for ecommerce.
  • Other courses have hundreds and hundreds of students (good luck getting face-to-face time with anyone!). Here you’re in a small group of 12 max.

  • Is Kasey really going to be teaching herself?
    Yep, I’ll be teaching every session personally. I’m here to guide you through the intensive, share my 10+ years of experience, and provide direct feedback to help you master eCommerce email marketing.
  • Will I get hired when I’m done with the course?
    Possibly! My main goal here is to train A+ Strategists that can start working at Luck & Co right upon graduation. I won’t be able to hire the entire class myself, so I’ll pick the BEST of the best. The great news for you, is that I also have a good network in this industry, and I’ll be happy to connect successful graduates with opportunities!
  • Will you help me find clients?
    One of the best bonuses you’ll get from joining this course is access to my network of hundreds of ecommerce brands looking for email help. It’s too much demand for my team, but if you’re one of the top program graduates I’ll share your name with them myself!
  • I still have questions, how can I contact you?
    No worries, just reach out. You can contact Kasey via email - kasey [at] luckandco [dot] agency - (put "School" in the subject line). We’re here to help and answer any questions you might have!
APPLY NOW

Why is THIS School The Best Option Out There?

Valid question!

  • Other courses are not designed to find and hire team members. My main incentive here is to find/create killer Strategists for my agency, so you know I’ll be giving it (YOU) 200%
  • Other courses feed you pre-recorded lessons you have to find the time to watch. This one is LIVE.
  • Other courses don’t include hands-on, ready access to the course creator. This one DOES!
  • Other courses focus on general marketing principles. This one is exclusively focused on email strategy for ecommerce.
  • Other courses have hundreds and hundreds of students (good luck getting face-to-face time with anyone!). Here you’re in a small group of 12 max.

  • Is Kasey really going to be teaching herself?
    Yep, I’ll be teaching every session personally. I’m here to guide you through the intensive, share my 10+ years of experience, and provide direct feedback to help you master eCommerce email marketing.
  • Will I get hired when I’m done with the course?
    Possibly! My main goal here is to train A+ Strategists that can start working at Luck & Co right upon graduation. I won’t be able to hire the entire class myself, so I’ll pick the BEST of the best. The great news for you, is that I also have a good network in this industry, and I’ll be happy to connect successful graduates with opportunities!
  • Will you help me find clients?
    One of the best bonuses you’ll get from joining this course is access to my network of hundreds of ecommerce brands looking for email help. It’s too much demand for my team, but if you’re one of the top program graduates I’ll share your name with them myself!
  • I still have questions, how can I contact you?
    No worries, just reach out. You can contact us via email at kasey [at] luckandco [dot] agency (put "School" in the subject line). I’m here to help and answer any questions you might have!
APPLY NOW