With Melanie Travis, CEO at Andie Swim
How Andie Swim Reduced Tech Complexity by 70% and Consolidated Email & SMS on Klaviyo
70%
Reduction in tech complexity
7 > 2 accounts
Consolidated
CENTRALIZED
Data management
With Melanie Travis, CEO at Andie Swim
How Andie Swim Reduced Tech Complexity by 70% and Consolidated Email & SMS on Klaviyo
70%
Reduction in tech complexity
7 > 2 accounts
Consolidated
CENTRALIZED
Data management
About Andie Swim
Andie Swim is a luxury swimwear brand catering to women across North America and Australia. As the company grew, they faced increasing operational complexity due to managing multiple marketing and customer engagement platforms. This disjointed setup led to challenges in maintaining cohesive customer journeys and managing customer data effectively.
To address these issues, Andie Swim partnered with Luck & Co to streamline their tech stack. The result? They consolidated from seven accounts across three platforms down to just two accounts on a single platform (Klaviyo), significantly simplifying their processes and reducing operational costs.
The Challenge
Andie Swim’s marketing efforts were spread across multiple platforms:
- 2 Klaviyo accounts for email marketing
- 4 Attentive accounts for SMS marketing
(to serve different geographical markets) - 1 Wunderkind account for additional customer communications
This fragmented setup made it difficult to maintain consistent messaging, efficiently track results, and manage workflows. Customers were receiving too many communications from different platforms, which affected the brand’s ability to tell a cohesive story. Furthermore, managing multiple platforms led to inefficient customer segmentation, siloed data, high tech overhead, and duplicated efforts across teams, making it hard for the business to scale.
The Solution
Luck & Co recommended a full tech consolidation to Klaviyo, a platform that could manage both email and SMS marketing. This transition reduced complexity and aligned with Andie Swim’s operational needs. The consolidation process involved:
- Consolidating All Efforts into Klaviyo:
By reducing the number of platforms, Andie Swim centralized all email and SMS marketing efforts, cutting down from 7 accounts to just 2 Klaviyo accounts. All email and SMS communications to subscribers and customers were now going out of a single place in each geo market. - Streamlining Workflow and Data:
With all customer data in one place, the team could analyze data more efficiently, improving collaboration and customer engagement. - Reducing Overhead:
By eliminating accounts across Attentive and Wunderkind, Andie Swim reduced technology costs and simplified account management.
This fragmented setup made it difficult to maintain consistent messaging, efficiently track results, and manage workflows. Customers were receiving too many communications from different platforms, which affected the brand’s ability to tell a cohesive story. Furthermore, managing multiple platforms led to inefficient customer segmentation, siloed data, high tech overhead, and duplicated efforts across teams, making it hard for the business to scale.
By consolidating tech on Klaviyo, we saved money, simplified our tech stack, and streamlined our communication channels. Luck & Co. made this whole process incredibly easy for us, handling both the strategic and operational aspects
- Melanie, Andie CEO
The Solution
Luck & Co recommended a full tech consolidation to Klaviyo, a platform that could manage both email and SMS marketing. This transition reduced complexity and aligned with Andie Swim’s operational needs. The consolidation process involved:
- Consolidating All Efforts into Klaviyo:
By reducing the number of platforms, Andie Swim centralized all email and SMS marketing efforts, cutting down from 7 accounts to just 2 Klaviyo accounts. All email and SMS communications to subscribers and customers were now going out of a single place in each geo market. - Streamlining Workflow and Data:
With all customer data in one place, the team could analyze data more efficiently, improving collaboration and customer engagement. - Reducing Overhead:
By eliminating accounts across Attentive and Wunderkind, Andie Swim reduced technology costs and simplified account management.
This fragmented setup made it difficult to maintain consistent messaging, efficiently track results, and manage workflows. Customers were receiving too many communications from different platforms, which affected the brand’s ability to tell a cohesive story. Furthermore, managing multiple platforms led to inefficient customer segmentation, siloed data, high tech overhead, and duplicated efforts across teams, making it hard for the business to scale.
By consolidating tech on Klaviyo, we saved money, simplified our tech stack, and streamlined our communication channels. Luck & Co. made this whole process incredibly easy for us, handling both the strategic and operational aspects
- Melanie, Andie CEO
The Results
The tech consolidation resulted in substantial operational and financial benefits for Andie Swim, including:
70% Reduction in Tech Complexity
The number of active accounts was reduced from 7 to 2, dramatically simplifying operations.
Improved Efficiency
The marketing team now spends less time switching between platforms and more time focusing on strategy and execution.
Centralized Data Management
With email and SMS under one platform, the team can access and analyze customer data more easily, allowing for more personalized and effective messaging.
Cost Savings
By consolidating their tech stack, Andie Swim saw noticeable savings in subscription and maintenance fees, freeing up resources
for other marketing efforts.
Improved Customer Experience
With a more streamlined communication strategy, subscribers received cohesive, consistent messages without being overwhelmed by redundant emails and SMS from multiple platforms.
Increased Revenue from Owned Marketing Channels
Consolidating platforms allowed Luck & Co to deliver more targeted strategies and A/B test relently, which in turn lef to a significant increase in email & SMS revenue.
The Results
The tech consolidation resulted in substantial operational and financial benefits for Andie Swim, including:
70% Reduction in Tech Complexity
The number of active accounts was reduced from 7 to 2, dramatically simplifying operations.
Improved Efficiency
The marketing team now spends less time switching between platforms and more time focusing on strategy and execution.
Centralized Data Management
With email and SMS under one platform, the team can access and analyze customer data more easily, allowing for more personalized and effective messaging.
Cost Savings
By consolidating their tech stack, Andie Swim saw noticeable savings in subscription and maintenance fees, freeing up resources
for other marketing efforts.
Improved Customer Experience
With a more streamlined communication strategy, subscribers received cohesive, consistent messages without being overwhelmed by redundant emails and SMS from multiple platforms.
Increased Revenue from Owned Marketing Channels
Consolidating platforms allowed Luck & Co to deliver more targeted strategies and A/B test relently, which in turn lef to a significant increase in email & SMS revenue.
The process of consolidating SMS on Klaviyo was seamless with Luck & Co, because, frankly, we barely had to do anything. Luck & Co took the lead on the entire transition, from high-level strategy to all the technical details like list merging.
- Melanie, Andie CEO