With Melanie Travis, CEO at Andie Swim

How Andie Swim Reduced Tech Complexity by 70% and Consolidated Email & SMS on Klaviyo

70%

Reduction in tech complexity

7 > 2 accounts

Consolidated

CENTRALIZED

Data management

Andie

With Melanie Travis, CEO at Andie Swim

How Andie Swim Reduced Tech Complexity by 70% and Consolidated Email & SMS on Klaviyo

70%

Reduction in tech complexity

7 > 2 accounts

Consolidated

CENTRALIZED

Data management

About Andie Swim

Andie Swim is a luxury swimwear brand catering to women across North America and Australia. As the company grew, they faced increasing operational complexity due to managing multiple marketing and customer engagement platforms. This disjointed setup led to challenges in maintaining cohesive customer journeys and managing customer data effectively.

To address these issues, Andie Swim partnered with Luck & Co to streamline their tech stack. The result? They consolidated from seven accounts across three platforms down to just two accounts on a single platform (Klaviyo), significantly simplifying their processes and reducing operational costs.

The Results

The tech consolidation resulted in substantial operational and financial benefits for Andie Swim, including:

70% Reduction in Tech Complexity


The number of active accounts was reduced from 7 to 2, dramatically simplifying operations.

Improved Efficiency


The marketing team now spends less time switching between platforms and more time focusing on strategy and execution.

Centralized Data Management


With email and SMS under one platform, the team can access and analyze customer data more easily, allowing for more personalized and effective messaging.

Cost Savings


By consolidating their tech stack, Andie Swim saw noticeable savings in subscription and maintenance fees, freeing up resources
for other marketing efforts.

Improved Customer Experience


With a more streamlined communication strategy, subscribers received cohesive, consistent messages without being overwhelmed by redundant emails and SMS from multiple platforms.

Increased Revenue from Owned Marketing Channels


Consolidating platforms allowed Luck & Co to deliver more targeted strategies and A/B test relently, which in turn lef to a significant increase in email & SMS revenue. 

The Results

The tech consolidation resulted in substantial operational and financial benefits for Andie Swim, including:

70% Reduction in Tech Complexity


The number of active accounts was reduced from 7 to 2, dramatically simplifying operations.

Improved Efficiency


The marketing team now spends less time switching between platforms and more time focusing on strategy and execution.

Centralized Data Management


With email and SMS under one platform, the team can access and analyze customer data more easily, allowing for more personalized and effective messaging.

Cost Savings


By consolidating their tech stack, Andie Swim saw noticeable savings in subscription and maintenance fees, freeing up resources
for other marketing efforts.

Improved Customer Experience


With a more streamlined communication strategy, subscribers received cohesive, consistent messages without being overwhelmed by redundant emails and SMS from multiple platforms.

Increased Revenue from Owned Marketing Channels


Consolidating platforms allowed Luck & Co to deliver more targeted strategies and A/B test relently, which in turn lef to a significant increase in email & SMS revenue.